Welcome To Live CRM
Customer relationship management (CRM)is a corporate level strategy, focusing on creating and maintaining relationships with customers. Several commercial CRM software packages are available which vary in their approach to CRM. However, CRM is not a technology itself, but rather a holistic approach to an organisation’s philosophy, placing the emphasis firmly on the customer.
CRM governs an organization’s philosophy at all levels, including policies and processes, front-of-house customer service, employee training, marketing, systems and information management. CRM systems are integrated end-to-end across marketing, sales, and customer service.
A CRM system should:
* Identify factors important to clients.
* Promote a customer-oriented philosophy
* Adopt customer-based measures
* Develop end-to-end processes to serve customers
* Provide successful customer support
* Handle customer complaints
* Track all aspects of sales
* Create a holistic view of customers’ sales & services information